case study: Prohydrate

Storyboarding

Storyboarding was crucial in shaping the commercial, allowing me to map out each scene and refine the story's intent. It served as a visual guide that clarified my vision and kept the narrative on track. This careful planning helped ensure ProHydrates message came through powerfully in the final production.

execution

The execution focused on precision and energy, with each shot crafted to highlight ProHydrates core themes of health and togetherness. I used bold, rhythmic editing and dynamic camera angles to amplify the story's intensity, ensuring that every second felt impactful.